PM Advertising Launches New Website for Ruidoso Downs

Monday, July 2, 2018

Famed Ruidoso Downs Race Track and Casino, located in Ruidoso, New Mexico and home to the AQHA Triple Crown, launched its new website designed by PM Advertising in May. The media-rich website’s responsive design allows for clear navigation on any device and features integrated social media channels on the home page for Facebook, Instagram, and Twitter, as well as a countdown clock to major events.

Visitors to the website can quickly and easily identify the resources they are looking for, including a link to live race streaming, entries and results, a calendar of events, and even archived video replays of the track’s signature events—the Ruidoso Futurity, Rainbow Futurity, and the All American Futurity. The site also houses pertinent horsemen’s information such as downloadable nomination forms, eligibility lists and condition books, and contains detailed sections for the Billy the Kid Casino and the Ruidoso Horse Sale Company, in addition to dining options throughout the facility.

The site’s contemporary look and feel—it is designed around a color palette inspired by the region—enhances the user experience while maintaining a sense of the track’s storied history. 

Christine Siegel, director of PM Advertising’s web department, said, “We are excited about the launch of Ruidoso Downs’ new website, and it is another example of our agency’s commitment to creating the best user experiences on the internet for our clients’ customers.”