Our Team

Jon Siegel

Co-owner & Managing Partner

Owner and creative director of PM Advertising for nearly 17 years, Jon was honored with his first Emmy Award in 2015, and his passion has propelled the company to new heights in recent years as PM Advertising is one of the most successful equine-driven agencies in the world. PM Advertising manages clients across the globe, […]

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Christine Siegel

Co-owner, Executive Director & Web Manager

As co-owner and executive director, Christine wears many hats at PM. Among her chief responsibilities is overseeing PM’s robust web department. Christine grew up in the Thoroughbred industry in Florida. Her parents managed large Thoroughbred stallion farms and often traveled to Keeneland and Fasig-Tipton sales. She also enjoys the industry from the sport horse side […]

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Jason Resinger

Director of Video

Jason graduated in 2005 from the University of Kentucky with a degree in Telecommunications. He began his professional career at NBC, where he was promoted quickly to Creative Services, winning a Telly Award in the process. He was introduced to the Thoroughbred industry working as a videographer at the Kentucky Derby and was immediately hooked. Now in […]

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Laura Lacy

Production Manager

Laura started working summers in a printing plant as a teenager. It was this experience that led her to receive a Bachelor of Science degree in Printing Management/Graphic Arts from Murray State University. After working at well-known printing companies such as Rand McNally and World Color, she became the production manager of Thoroughbred Times, where she remained […]

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Mary Ellet

Content Manager

Mary has been in the Thoroughbred industry all of her life, growing up on the backside of the Southern California racetracks. She worked as a pony rider at Santa Anita Park, Hollywood Park, and Del Mar on weekends and school holidays all throughout her high school and college years. After graduating from Chapman University with […]

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Rafael Robinson

Assistant Web Manager

With over 17 years experience in web development, Rafael has become accustomed to the ever-changing environment of the web. He is able to create dynamic websites using several languages and libraries that include but are not limited to: PHP, Javascript, Wordpress, Bootstrap, and jQuery.

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Terri Kinder


A lifelong Kentuckian born in Richmond, Ky., Terri has been with PM Advertising for 12 years. Prior to that, she worked in banking for 12 years and in healthcare administration/accounting for 20 years. She is currently studying economics at the University of Kentucky and spends her time away from the office with her grandchildren, gardening […]

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Justin Fowler

Senior Graphic Designer/ Video Editor

Justin has been a member of the team for more than 12 years and has more than 20 years of experience as a creative professional. Graduating High School at an accelerated pace in 2000, Justin was immediately offered a position as video editor at an up-and-coming advertising agency in Central Florida. Since then he has won several […]

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Kirin Knapp

Senior Graphic Designer

Kirin is a well-rounded graphic designer born and raised in Portland, Oregon. She offers PM a diverse range of skills with over ten years of design and illustration experience. After earning her BFA in Graphic Design from Eastern Kentucky University, she began designing and building websites and ads for an email advertising company. She later illustrated for […]

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Kayla Siegel

Client Relations

Having grown up in the family business, Kayla comes by her creativity and passion for advertising and sales naturally. After honing her sales and client relations skills as a top-ranked sales professional in the automotive industry, Kayla joined PM full time in 2019 to expand and diversify the agency’s client base. Passionate about helping companies […]

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4383 Old Harrodsburg Rd. Ste. 115
Lexington, Ky 40513

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