PM Advertising bases all of our Search Engine Optimization (SEO) and marketing on the guidelines, practices and procedures of SEO industry standards. This includes focusing on high quality content as well as Google Webmaster design/content, technical and quality guidelines. We do not practice black hat tactics or unethical SEO methods, such as keyword stuffing, invisible text, hidden links, duplicate content or blog spam. We follow SEO industry guidelines and techniques that we believe are in the best interest of our clients’ branding and online marketing presence. We are forever educating ourselves with the latest updates and trends related to SEO.
PM is not affiliated with or have any special relationship with any search engine, including Google, Yahoo, Bing, etc.
We cannot guarantee any specific search engine rankings, listings on search engines or directories listings. We do not manipulate or control search engine results. Due to ever-changing search engine algorithms, the process of ranking can take anywhere from a few months to a year before showing any significant results. Your ranking will fluctuate, as the ranking algorithms are constantly being tweaked to deliver the best product to consumers.
Through our SEO services PM works towards increasing targeted traffic to the customer’s website over a period of time using Search Engine Marketing (SEM) strategies and other strategies as agreed to by the client. Some of these services could include, but are not limited to: keyword research, meta tag optimization, link optimization, image optimization, social media marketing, XML sitemap creation, inbound links, submitting website to general and vertical directories, utilization of Google products: Search Console and Google Analytics and more.
SEO is a constantly changing industry and it is impossible for any business or organization to guarantee high rankings for a website or webpage. Be wary of SEO services companies or organizations that promise or guarantee specific rankings in search engines. Google explicitly warns against companies that make such promises.
Please note, a new website may get a temporary boost in the search engine results pages, this is known as the ‘new site boost’, but it will eventually settle into it’s real position. Also, your site traffic can drop after a website relaunch and it can take a few months for traffic to rise again. This time allows for search engines to re-crawl the new pages of a site and index those pages for search results. Traffic can also drop due to lack of SEO for the site, host or server issues, 404 issues or more. While we take as many measures as we can to help your site avoid a drop in traffic, we are not responsible for any traffic reduction that may occur.